Function · Warehouse
Stock accuracy, expiry and lot traceability decide whether a recall is a morning's work or a fortnight's. Here's the picture by business type.
Warehouse manager · Stock controller · Logistics
USED BY 250+ INDUSTRY LEADERS
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Brands
You own the product, the launch date and the compliance outcome, usually across several contract manufacturers.
Contract manufacturers
You make products for other brands, against their briefs, and speed to first sample wins you the work.
Own-product manufacturers
You develop, make and sell your own portfolio, so R&D, production and commercial are the same P&L.
Ingredient providers
You sell ingredients with technical know-how attached: application formulations, samples, SDSs and documentation packs.
The detail
Where everything is, whether it's still usable, and where it went.
You own the product, the launch date and the compliance outcome, usually across several contract manufacturers.
You hold and move your own stock rather than leaving it entirely with a 3PL or your manufacturer.
What goes wrong today
Stock-to-sales ratio
The number that matters, calculated from data that lives in several places.
Modules that do the work
You make products for other brands, against their briefs, and speed to first sample wins you the work.
What goes wrong today
Material availability is a question nobody can answer quickly
Which raw materials do we have, where are they, are they assigned to a customer job, and do we need to transfer between warehouses?
Movement of goods is tracked manually
Off the wagon, through the warehouse, into production and out the other side. Things get missed, quality records go wrong, expiries pass and inventory gets written off.
Goal: A system that tracks availability, spots issues early and suggests the fix before it becomes a stoppage.
Modules that do the work
You develop, make and sell your own portfolio, so R&D, production and commercial are the same P&L.
What goes wrong today
Expiry and write-off
Materials expire while sitting in a location nobody checked.
No single view of stock and open orders
Cash is tied up in stock bought against uncertain demand.
Goal: Know exactly what's held, where, and whether it's still usable.
Modules that do the work
You sell ingredients with technical know-how attached: application formulations, samples, SDSs and documentation packs.
What goes wrong today
No catalogue-wide view of stock
Manual reorder work drives both stockouts and over-ordering.
Lot and location tracking
Batches and lots are hard to follow through the site as they move.
Goal: One live view of stock across the catalogue, with lots traceable through every movement.
Modules that do the work
Where we stop
Willow finds answers, prepares work and routes decisions using the live operating record. Material actions remain governed by permissions, approvals and audit history.
Other functions
Research
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