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Willow is the general-purpose AI that runs across every tool in Worldover. It plans inventory and demand, sequences production, reformulates products, drafts the regulatory work, and answers anything you can ask of your business. One brain, every module, humans in the loop.
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< 1 minute
SDS authored for any market
100x faster
Regulatory response cycles
1 record
From formula to finished record
WHAT WILLOW IS
Willow is fluent in the ontology of your business from day one. Formulation, inventory, demand, production, regulatory and commercial sit inside one model. Ask it anything, hand it anything. It reasons across the whole picture, not one module at a time.
Willow is one brain that spans formulation, inventory, demand, production, finance, regulatory and commercial. Ask it anything, hand it anything. It pulls from every module and reasons across them, not one tool at a time.
What should I reorder this week? Which line should run next? Print me an SDS for this formula. Which suppliers can cover this shortfall? Willow answers in seconds, with citations back to the underlying record.
A stock risk, a slipping production slot, a forecast drift, a price shift, a new restriction in a market you sell into. Willow flags it, drafts the action and waits for your approval.
Reorder stock, rebalance the schedule, raise a PO, reformulate, update a spec, file a notification, author an SDS. Willow runs the work across modules, with humans firmly in the loop on anything that matters.
What Willow optimises
Formulation, inventory, demand, production and regulatory all sit inside one model, so a move in any one of them shows up in the others. Willow runs the daily operational work across all of them, whether you're a manufacturer running shifts, a brand managing a product portfolio, or a supplier coordinating customers and compliance.
Inventory
Willow watches stock, lead times, MOQs, shelf life and supplier reliability against live demand. It drafts reorder proposals with the right quantity at the right moment, so you stop tying up cash in excess and stop scrambling for stockouts.
Demand planning
Willow blends historical sell-through, open orders, seasonality and new launches into a rolling demand plan. It explains why the number changed, and pushes the consequences straight into procurement and the production schedule.
Production scheduling
For manufacturers, Willow sequences bulk, semi-finished and filled goods against live orders, equipment availability and material supply. When something slips, it replans and shows you the trade-offs. For brands and ingredient suppliers, it tracks order status, supplier lead times and delivery commitments against launch and replenishment deadlines, and flags conflicts before they become problems.
Formulation & R&D
Willow proposes candidate reformulations when a raw material is restricted, costly or unavailable, ranked by cost, scalability and regulatory fit, with full traceability back to your approved RM library.
Portfolio & launch
Willow tracks every SKU from concept through formulation sign-off, regulatory clearance and launch readiness. It flags what's blocking a launch, chases the open actions, and keeps the brief, the formula and the compliance record in one place, so brands can move faster without adding headcount.
Regulatory & documents
Willow keeps every formula tagged against the live text of each regime, drafts SDSs, customer declarations and notifications, and flags affected SKUs the moment a list moves. Regulation handled at the same depth as inventory, demand and production.
Regulatory intelligence
Every substance and formulation is tagged against the live text of each regime, so when a list moves the affected SKUs, customers and open documents (and any knock-on stock or production decisions) surface automatically.
EU REACH
Registration, SVHC candidate list, Annex XIV authorisations, Annex XVII restrictions.
UK REACH
Tracked in parallel, with divergence points flagged.
CLP
Classification, labelling and packaging, with relabel triggers.
GHS
Every adopted national variant, for SDSs in any destination market.
EU Cosmetics 1223/2009
PIF, CPSR, allergens, banned and restricted lists.
UK Cosmetics
Post-Brexit divergence, SCPN, OPSS.
MoCRA
Facility registration, product listing, adverse event filing.
TSCA
Inventory status, SNUR and CDR reporting.
Poison Centre (PCN)
UFI generation and notifications across EU member states.
PPWR
Packaging and Packaging Waste Regulation obligations and recyclability.
California Prop 65
Listed chemicals, warning thresholds and customer notifications.
What Willow automates
Every action is drafted by Willow and approved by a human. The before-times are honest industry baselines, drawn from how regulatory, supply and planning teams work today.
| With Willow | Without |
|---|---|
Draft weekly reorder proposals across raw materials and packaging, sized to live demand, lead times and MOQs | A day a week in spreadsheets, plus the cost of getting it wrong |
Rebalance the production schedule when an order, a material or a line slips | Hours of re-planning, phone calls and rework on the floor |
Roll the demand forecast forward and explain what changed | Half a day per planning cycle in Excel, with little explanation |
Spot stock-outs and excess stock before they happen, and propose what to do | Found after the fact, in a stock report or a missed shipment |
Sequence bulk, semi-finished and filled goods on the factory floor | Whiteboards, gut feel and the most experienced planner on shift |
Propose reformulations when a raw material is restricted, costly or unavailable | Days to weeks of bench and desk work |
Track every SKU from brief through formulation, regulatory clearance and launch sign-off, with open actions flagged and chased automatically | Emails, spreadsheets and status calls with no single source of truth |
Generate and maintain a full product information file (PIF, CPSR inputs, safety assessments) as the formula evolves | Assembled manually at the end of the project, often under launch deadline pressure |
Respond to customer or retailer technical questionnaires (ingredient decks, allergen lists, sustainability claims, certification status) | 3 to 6 hours per pack, drawn from multiple documents and folders |
Chase suppliers for composition, COAs, REACH status and SVHC declarations | 10 to 20 hours per onboarding, ongoing nag-work after |
Author and translate a Safety Data Sheet for a new market | 4 to 12 hours per SDS, per language |
Sweep portfolio for new restrictions and draft customer or agency notifications | 2 to 5 days of regulatory analyst time, each cycle |
Assemble customer declaration packs (TSE/BSE, GMO, vegan, halal, Prop 65, RoHS, conflict minerals, microplastic, palm oil) | 4 to 8 hours per customer, per pack |
Manage vendor records, contracts, qualifications and renewals | Spreadsheets plus a shared inbox |
Indicative baselines. Real-world savings depend on portfolio size, market coverage and the maturity of your existing data.
Markets cleared
Willow checks a formulation against the active regulation, allergen, banned and restricted lists for each destination market, and flags what needs to change before you ship.
Coverage extends as customer demand drives it. Ask about a market not listed here.
Book a demo
Give us 30 minutes. We'll show you exactly how Worldover would deploy in your business, with your processes, your data and your guardrails.