Cosmetics · R&D
R&D software for cosmetic ingredient providers
Today
Your application lab has proven the ingredient works in four formats, and the sales team can't find any of that work when a customer asks.
Lab notebooks and project tools record experiments. They don't connect a demo formulation to the grade it used, the claim it supports or the customer opportunity it was built for.
With Worldover
Worldover R&D connects demo formulations, application trials, efficacy and performance data and technical projects to the ingredient grade, the claim and the customer they serve.
Application work becomes a reusable commercial asset instead of a project that ends when the report is filed.
USED BY 250+ INDUSTRY LEADERS
The problem
Why generic R&D failscosmetics ingredient provider teams.
Application work is treated as a service, not an asset
Each customer request restarts the work because previous formulations aren't searchable by format, claim or grade.
Results are separated from the ingredient
Efficacy data that would win the next deal lives in a report that only the lab knows about.
No view of where technical effort goes
Free application support is real cost, and nobody can see which accounts consume it or what it converts.
A working day
A customer asks for proof
A brand asks whether your active performs in a low-pH serum at 2%.
Today: the request goes to the lab, which starts a new trial without knowing a similar one ran 18 months ago.
In Worldover: the existing demo formulations and trial results are found by format, pH and use level in seconds.
The lab extends the existing work rather than repeating it, and the results attach to the grade.
The next customer with the same question is answered without any lab time at all.
How it runs
How R&D worksinside Worldover.
01
Projects reference the grade
Every trial records the exact grade, lot and use level, so results remain valid and interpretable.
02
Demo formulations are searchable
Format, pH, use level, claim and compatibility are structured fields rather than prose in a report.
03
Results support claims
Efficacy and performance data attach to the claims your commercial team makes.
04
Effort is visible
Technical time per account and per opportunity is measurable, so support goes where it converts.
What's in it
The detail behindR&D.
R&D Lab Software
Digital lab covering raw materials, formulations and regulatory screening.
Raw materials workflow management
Build a raw material library with custom workflows across multiple material types, document types and field types, all defined by you during onboarding.
Composition management
Add ingredients to raw materials as ranges or exact percentages, with full impurities management at ppm.
Table management
Customisable views by coding system, part number, type or cost.
Complex cost management
Manage raw material costs with customisable costing modules, currency settings and automatic currency conversion.
Gap analysis
Reports showing which documents are present against which are missing.
Raw material administration
Codes and sub-codes to organise the library the way your team already thinks.
The difference
Why the substance recordmakes the difference.
Application data is only reusable when it's attached to the substance and grade it tested. That's what turns a lab archive into a technical library your sales team can sell from.
Better together
What changes when R&Dshares a record with the rest of your setup.
R&D + CRM
Technical enquiries and sample requests draw on completed application work.
Explore CRMR&D + PLM
Trial results feed the grade record and the documents generated from it.
Explore PLMR&D + PLM (chemicals)
Shared substances keep specifications consistent across both markets you serve.
Explore PLM (chemicals)Willow
What teams actually askonce the record is in one place.
- Have we tested this active in a low-pH format, and what happened?
- Which demo formulations support the claim this customer is asking about?
- How much lab time went into this account in the last year?
Willow doesn't replace expert judgment. It removes the searching, re-keying and chasing between the systems that hold your answers.
Request a demo
We'll walk through your current workflow, then show the same workflow running on one record.
Research
Compared with the alternatives
If you're still building a shortlist, these break the market down side by side.
- ShortlistBest cosmetic formulation software in 2026Formulation tools ranked on INCI, costing and regulatory checks.Read it
- ShortlistBest PLM software for beauty brands in 2026PLM options for beauty, and where each one stops short of regulation.Read it
- ComparisonWorldover vs SelerantFormulation and regulatory coverage side by side.Read it