About Worldover
Building the operating system cosmetics and chemicals have never had.
Worldover connects the data, rules and work behind every product, so these businesses can move faster without losing control.
The principle
The industries making the world’s most consequential products shouldn’t have to run on generic software.
Record first, rules second, work third, AI last.
Why we exist
Consequential work deserves software built for it.
A formula change can affect procurement, production, quality, regulatory documents and a customer commitment. Yet the businesses managing that change are still expected to stitch the answer together across spreadsheets, inboxes and point systems.
Worldover exists to give cosmetics and chemicals companies one place where the product record and the work around it stay connected. Manufacturers, brands, ingredient providers and distributors can work from the same context, with AI that understands what it is acting on.
Worldover is the AI operating system for cosmetics and chemicals companies. It is designed around the substances, rules and relationships these industries deal with every day.
How we got here
We started with one difficult problem, then rebuilt the entire operation.
Worldover didn't begin with a generic platform and add industry language later. It grew outwards from the connected product record these industries were missing.
- 01The starting point
Product, formulation and compliance work.
Worldover began by connecting the technical work that cosmetics and chemicals teams couldn't run properly in generic software.
- 02The realisation
The problem was bigger than one workflow.
Materials, formulas, batches, documents and market rules all depended on one another, but lived across separate systems.
- 03Worldover today
One AI operating system for the whole operation.
A connected record now supports R&D, PLM, MRP, QMS, regulatory and commercial work, with Willow acting inside that context.
Built on evidence
Trusted with the work that keeps products moving.
Customer scale and delivery experience matter when a system is becoming part of your daily operation.
- 250+
- Enterprise customers across cosmetics, chemicals and supplements
- 4 to 7
- Point systems typically retired, most within 6 months of go-live
- 3 months
- To a live Phase 1, not a multi-year programme
- 1 record
- Per substance, everywhere it appears
Backed by
SOC 2 certified
Independently audited security, availability and confidentiality controls.
The people building it
Industry context meets product craft.
Worldover brings regulatory, implementation, product, engineering and commercial experience into one team. The people building the system stay close to the businesses using it.
Ed Alun-Jones
Co-Founder & CEO
Chris Gudde
Co-Founder & CTO
Shereen Aboarkaba
Regulatory Manager
Sean Ruane
Head of Customer Success
See it on your operation
Bring us the work your current systems make difficult.
Give us the essentials, then choose a 30-minute slot directly in the right person’s calendar. We’ll show you Worldover against your products, data and workflows.
Book a 30-minute slot- Step 1Your details
- Step 2Choose a time
- Step 3Meeting booked