Worldover, AI operating system for substance-based businesses

    Function · R&D and NPD

    If you run R&D or NPD,the formula is the record.

    Formulation, trials, testing and sign-off usually live in different places. Here's what that costs each type of business, and the modules that put it back together.

    Formulators · Chemists · Lab managers · NPD · Product managers

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    Which of these are you?Pick one and we'll show the setup, with R&D and NPD already selected.

    Brands

    You own the product, the launch date and the compliance outcome, usually across several contract manufacturers.

    Contract manufacturers

    You make products for other brands, against their briefs, and speed to first sample wins you the work.

    Own-product manufacturers

    You develop, make and sell your own portfolio, so R&D, production and commercial are the same P&L.

    Ingredient providers

    You sell ingredients with technical know-how attached: application formulations, samples, SDSs and documentation packs.

    The detail

    R&D and NPD looks differentdepending on what you make.

    Formulation, trials, testing and the record of what was actually made.

    Brands

    Core fit

    You own the product, the launch date and the compliance outcome, usually across several contract manufacturers.

    What goes wrong today

    • Bringing a product to market is a mess of stakeholders

      Marketing, sales, procurement, NPD and regulatory all have to align, usually across more than one contract manufacturer, sometimes with the BOM split between suppliers. Tasks scatter, nobody owns the whole picture, and launch dates become guesses.

    • Formulations live in spreadsheets

      Whether they're made in-house or come back from the CM, there's limited version control and no single source of truth for cost or regulatory status.

    • CM interactions are siloed in email

      Sampling, comments and sign-offs sit in inboxes, so there's no visibility and no forecast.

    • Raw material and component data sits in supplier PDFs

      INCI breakdowns, allergens, TDSs and CoAs live in attachments, and product and packaging data lives on shared drives.

    Goal: Run a streamlined NPD process that's quicker, has fewer errors and takes less resource.

    • One system for the work and one source of truth for the data.
    • Automate document generation, collection and entry rather than typing it twice.
    • Stage-gates and approvals to de-risk the outcome before it reaches a launch date.
    • Forecast launches and costs from the live record instead of a status call.

    Modules that do the work

    PLMR&D Lab SoftwareProject ManagementAI AgentsTesting ManagementSupplier Portals

    Contract manufacturers

    Core fit

    You make products for other brands, against their briefs, and speed to first sample wins you the work.

    What goes wrong today

    • Speed to first sample is what wins the work

      Turning a brief into a formulation and a lab sample is manual, and the fastest credible submission usually takes the job.

    • Fragmentation within NPD

      Data management, testing, formulation creation, brand interaction, samples and sign-off, all running across hundreds of projects at once.

    • Testing management in spreadsheets

      Stability, compatibility and PET results tracked apart from the formulation they belong to, at scale, costing real team hours.

    • Customer formulation management

      Hundreds of customer formulations, each with versions, briefs and constant revisions. Version history matters more here than anywhere.

    • Product documentation by hand

      Ingredient lists, QQ lists, SDSs and allergen statements, all painful to create and harder to keep current.

    • Pricing pressure

      "Can you make this formula cheaper and better than your competitors?" needs qualified raw materials with up-to-date pricing to answer.

    Goal: Run the leanest, most effective NPD department so enquiries get answered fast with products that win deals.

    • Unify R&D and NPD data (PLM) and work (project management) in the same place.
    • Formulation versions, briefs and revisions on one record with full history.
    • Test protocols, schedules and results linked to the formulation they belong to.
    • Generate ingredient lists, QQ lists and statements from the live formula.

    Modules that do the work

    PLMR&D Lab SoftwareProject ManagementTesting ManagementQuote ManagementAI AgentsCustomer Portals

    Own-product manufacturers

    Core fit

    You develop, make and sell your own portfolio, so R&D, production and commercial are the same P&L.

    What goes wrong today

    • Formulation and portfolio drift apart

      The formula record, the cost record and the launch plan are maintained separately, so a change in one is discovered late in the others.

    • Testing at scale

      Stability, compatibility and challenge tests run for months and are tracked outside the formulation, so delays surface only when a launch slips.

    • Cost of the formula isn't live

      Raw material prices move, and the cost sheet doesn't, so margin is calculated on stale numbers.

    Goal: Develop a portfolio where formula, cost, compliance and launch plan stay in step.

    • Live formulation cost built from raw material inputs and currency.
    • Trials, versions and test results on the formulation record itself.
    • Stage-gated projects so nothing reaches production before it's approved.

    Modules that do the work

    PLMR&D Lab SoftwareProject ManagementTesting ManagementPackaging SpecificationAI Agents

    Ingredient providers

    Core fit

    You sell ingredients with technical know-how attached: application formulations, samples, SDSs and documentation packs.

    What goes wrong today

    • The applications lab runs without a tool

      Mock formulations showcase how ingredients get used, and that work drives sales. Lab notebooks, tests, raw materials, regulatory checks and inventory rarely have a home.

    • Application development is a multi-step workflow across hundreds of projects

      Data, testing, formulation creation, customer interaction, samples and sign-off, all at once.

    • Formula versioning and documentation is the worst maintained record

      Exactly what was in each trial, what was done to it and what happened is the central record of the function, and it's usually incomplete.

    • Technical know-how sits in people's heads

      "Will your ingredient work in my emulsion at pH X?" is answered from memory and old lab books.

    • Composition management

      Impurities at ppm, ranges against exact percentages, version control and INCI naming differences across markets, all kept accurate by hand.

    Goal: Unify lab workflows so application formulations turn around fast and facilitate the sale.

    • One lab record covering raw materials, formulations, trials and tests.
    • Composition management with ranges, exact percentages and impurities at ppm.
    • INCI mapping across reference databases and markets.

    Modules that do the work

    R&D Lab SoftwarePLMProject ManagementTesting ManagementCustomer Portals

    Where we stop

    What Worldover doesn't do,said plainly.

    Willow finds answers, prepares work and routes decisions using the live operating record. Material actions remain governed by permissions, approvals and audit history.

    • Regulatory horizon scanning
    • Standalone portfolio impact assessment as a regulatory service
    • Chemical registration management or registration submissions
    • Regulatory consultancy
    • Molecule, drug or novel-material discovery
    • Fundamental scientific research tooling
    • A replacement for specialist scientific instruments
    • Uncontrolled or autonomous AI actions in regulated operations

    Other functions

    The same recordruns the rest of the business.

    Request a demo

    See R&D and NPD running on one record

    Give us 30 minutes. We'll show you exactly how Worldover would deploy in your business, with your processes, your data and your guardrails.

    • A live tour of the platform and Willow
    • Custom modules mapped to your workflow
    • Typically replaces 4–7 point solutions

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