Cosmetics · NPD
NPD software for cosmetics brands
Today
The launch date was set in a planning meeting, and the work that decides whether it's achievable is happening in other companies' inboxes.
Project tools track tasks and dates. They can't see that sample round three failed stability, that the fragrance supplier changed a component, or that the claim has no evidence yet.
With Worldover
Worldover NPD connects the brief, manufacturer and supplier handoffs, sample rounds, testing, claims and launch gates to the product record that carries them into market.
You know which launches are genuinely on track, and the reason a date is at risk is specific rather than a red status.
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The problem
Why generic NPD failscosmetics brand teams.
The critical path runs through third parties
Manufacturers, fragrance houses, labs and packaging suppliers all hold part of the timeline, and none of them are in your project tool.
Sample rounds aren't counted
Each round costs weeks. Without a record of what changed and why it failed, teams repeat the same round.
Claims and compliance arrive last
Testing and substantiation are scheduled after the pack is signed off, which is where launch dates go to die.
A working day
A launch review
Eight products are in development for a spring launch.
Today: each brand manager reports a status, and two of the eight turn out to be waiting on the same supplier document.
In Worldover: the pipeline shows each product's stage, open sample round, outstanding tests and unevidenced claims.
The shared blocker is visible, so it's escalated once for both products.
The two launches that can't hold their date are re-planned six weeks earlier than they would have been.
How it runs
How NPD worksinside Worldover.
01
Briefs start the record
Concept, target market, price, claim intent and pack requirements are captured once and carried into development.
02
Handoffs are tracked as commitments
What was sent to which manufacturer or supplier, what was promised back and when, all on the product.
03
Sample rounds carry their reasons
Each round records what changed and what failed, so the next round is informed.
04
Gates check evidence, not opinion
A launch gate passes when the testing, documents and claim evidence exist, and shows exactly what is outstanding when it doesn't.
What's in it
The detail behindNPD.
Project Management
Templated projects, tasks, timelines and approvals linked to platform data.
Project templates
Templated projects that auto-assign tasks to named team members.
Critical path and timelines
Tasks as a critical path, Gantt and timeline.
Project list view
Every project task in one list view.
Approval processes
Approve entities such as artwork.
Linked to platform data
Tasks link to the rest of the PLM and R&D record. This is the point of it: work and data in one place rather than a task tool alongside a data tool.
Individual task dashboards
Each person has their own task list and dashboard.
The difference
Why the substance recordmakes the difference.
A brand that holds the substance record can answer the question that stops most launches: is what we're about to sell allowed, evidenced and consistent with what we agreed. Reformulations by a manufacturer become visible changes rather than silent ones.
Better together
What changes when NPDshares a record with the rest of your setup.
NPD + PLM
A completed development becomes the live product record without re-entry.
Explore PLMNPD + Regulatory
Notification and dossier work starts from development data rather than at the end.
Explore RegulatoryNPD + QMS
Supplier and manufacturer quality expectations are set during development, not after the first complaint.
Explore QMSWillow
What teams actually askonce the record is in one place.
- Which spring launches are at risk, and what is the specific blocker on each?
- How many sample rounds has this product taken, and what changed each time?
- Which claims on this range still have no supporting evidence?
Willow doesn't replace expert judgment. It removes the searching, re-keying and chasing between the systems that hold your answers.
Request a demo
We'll walk through your current workflow, then show the same workflow running on one record.
Research
Compared with the alternatives
If you're still building a shortlist, these break the market down side by side.
- ShortlistBest cosmetic formulation software in 2026Formulation tools ranked on INCI, costing and regulatory checks.Read it
- ShortlistBest software for cosmetics brands in 2026The shortlist for brands running NPD, suppliers and compliance together.Read it
- ComparisonWorldover vs Centric PLMProduct development depth against a fashion-led PLM.Read it