Cosmetics · PLM
PLM for cosmetics brands
Today
You own the product, but the formula lives with your manufacturer, the artwork with an agency and the compliance file with a consultant, so nobody can tell you what is genuinely ready.
Generic PLM assumes you make the product and hold the data. A brand's product record is assembled from other people's systems, and a folder structure isn't a system of record.
With Worldover
Worldover PLM connects the formula and supplier documents you receive, the pack and artwork, the claims and the market approvals into one product record you own.
You can see what is ready to launch, in which market, and exactly what is missing, without a weekly status call.
USED BY 250+ INDUSTRY LEADERS
The problem
Why generic PLM failscosmetics brand teams.
The data arrives as attachments
Manufacturers and suppliers send specifications, certificates and assessments as files, so the brand's product record is a shared drive with good intentions.
Claims are agreed before evidence exists
Marketing commits to a claim, and the substantiation is chased afterwards from three different parties.
Multiple markets multiply the work
Each market has its own dossier, label and responsible person requirements, and each is managed as a separate project.
A working day
Two weeks before a launch gate
A five-SKU range is due to lock for a retailer listing.
Today: someone builds a spreadsheet, emails the manufacturer for missing certificates, and asks the consultant whether the assessments are signed.
In Worldover: each SKU shows its formula version, supplier documents received, outstanding certificates, claim evidence and market status.
Two SKUs are blocked by one missing supplier document, so the chase is one email rather than twelve.
The gate decision is made on the record, and the same record supports the retailer's own compliance pack.
How it runs
How PLM worksinside Worldover.
01
The brand owns the product record
Formula, pack, claims and documents are held by you, whoever manufactures or reformulates.
02
Supplier data lands in structure
Specifications and certificates arrive against the material and product they belong to, with expiry and version tracked.
03
Claims carry their evidence
Each claim links to the test, assessment or supplier statement that supports it.
04
Readiness is calculated, not reported
Launch status per market comes from what is present and valid on the record.
What's in it
The detail behindPLM.
PLM
Products with full BOMs across formulations, packaging components and artwork, plus configurable product workflows.
Products
High-level products carrying a full BOM: formulations, raw materials, packaging components and artwork.
Product specific workflows
Configurable product workflows, for example artwork approval or portal registrations, built from the same modules and document structures used elsewhere.
Product table management
Customisable table views so you can organise products by your own coding systems, part numbers, types and costs.
Components library
An infinitely nestable packaging library. A lid has a composition, joins a bottle to become a pack, and that pack can nest again as many layers deep as you need.
Components table management
The same customisable views across your component library.
BOM management
Build a full BOM across artwork, packaging, raw materials and formulations.
Packaging Specification Management
Packaging specifications, artwork and EU packaging compliance.
Components library management
Full specification management with nestable hierarchies: base components, sub-assemblies and finished packaging.
Artwork management
Upload, version and approve artwork linked to components and products.
AI artwork review
AI review of artwork against regulatory requirements, brand guidelines and packaging specifications.
Supplier specifications
Supplier-provided packaging specs with linked documentation and approvals.
Component costing
Multi-currency component costing with BOM roll-up.
Component table management
Customisable component table views.
Supplier Portals
Suppliers add data and documents directly to the platform.
Direct supplier input
Suppliers add data and documents straight into the platform rather than by email.
The difference
Why the substance recordmakes the difference.
Even when you don't make the product, you're responsible for what is in it. Holding the substance record means an ingredient restriction, a supplier change or an allergen question can be answered across your whole range, not one SKU at a time.
Better together
What changes when PLMshares a record with the rest of your setup.
PLM + NPD
Development handovers become the product record rather than a folder of files.
Explore NPDPLM + Regulatory
Dossiers, notifications and responsible person duties draw on the same product data.
Explore RegulatoryPLM + QMS
Supplier quality, complaints and batch documentation attach to the product you sell.
Explore QMSWillow
What teams actually askonce the record is in one place.
- Which SKUs are blocked from launch, and what is missing for each?
- Which of our products contain this ingredient, and which markets restrict it?
- Which supplier certificates expire in the next 90 days?
Willow doesn't replace expert judgment. It removes the searching, re-keying and chasing between the systems that hold your answers.
Request a demo
We'll walk through your current workflow, then show the same workflow running on one record.
Research
Compared with the alternatives
If you're still building a shortlist, these break the market down side by side.
- ShortlistBest PLM software for beauty brands in 2026PLM options for beauty, and where each one stops short of regulation.Read it
- ComparisonWorldover vs Centric PLMProduct development depth against a fashion-led PLM.Read it
- ComparisonWorldover vs SelerantFormulation and regulatory coverage side by side.Read it