Brands · Cosmetics
Cosmetics brand software from first brief to launch.
Worldover connects PLM, R&D, project management and regulatory for cosmetics and personal care brands. Keep formulas, packaging, supplier documents, claims and launch approvals on one record, even when someone else makes the product.
Without Worldover
The launch date is fixed. The formula came back from the CM changed, and nobody's told regulatory yet.
Marketing, sales, procurement, NPD and regulatory all have to align, usually across more than one manufacturer, sometimes with the BOM split between suppliers. Tasks scatter, nobody owns the whole picture, and the launch date becomes a guess.
- Legal responsibility for everything you launch sits with one team, often one person, while the data sits with everyone else.
- A formula change can break compliance quietly, because screening happened at a point in time and the formula moved on.
- PLM, regulatory and procurement tools don't integrate, so the same data gets re-keyed and the company moves slowly.
Launches slip, consultants get paid again for the same screening, and you carry legal responsibility for a portfolio you can't see in one place.
With Worldover
Worldover holds the brief, the full BOM across formulation, components and artwork, supplier documents, compliance screening and the launch plan on one product record.
You can see whether the launch is still on, still compliant and still profitable, without a status call.
- One product record carries the full BOM across formulation, components and artwork, however many manufacturers touch it.
- Every formulation is screened against market regulation and retailer lists, including Sephora Clean, Ulta, Credo and Amazon, before a change ships.
- AI agents chase, extract and file supplier documentation, so INCI breakdowns, allergens, TDSs and CoAs stop living in attachments.
Build your setup
These are the modules we typicallyoffer to cosmetics brands.
Brands start with the product record and the work around it, because the hard part isn't making the product, it's coordinating everyone who does.
Starting from R&D and NPD. We've pre-selected the modules that function runs on. Add or remove anything below.
R&D / PLM
The product and formulation foundation. Where most customers start, because everything else reads from it.
PLM
One product record carrying the full BOM across formulation, packaging components and artwork, instead of a shared drive and several contract manufacturers' spreadsheets.
- Products
- Product specific workflows
- Product table management
Project Management
Templated launch projects with stage-gates and approvals, so NPD stops being a chase across marketing, procurement, regulatory and three CMs.
- Project templates
- Critical path and timelines
- Project list view
R&D Lab Software
Screen every formulation against market regulation and retailer lists (Sephora Clean, Ulta, Credo, Amazon) before a change quietly breaks compliance.
- Raw materials workflow management
- Composition management
- Table management
AI Agents
Chase, extract and file supplier documentation automatically, so INCI breakdowns, allergens, TDSs and CoAs stop living in PDF attachments.
- Credit-based usage
- Monthly credit subscription
- Upfront migration packs
Packaging Specification
Component specifications, artwork versioning and approval, plus PPWR and EPR reporting against the packaging you actually ship.
See it for cosmetics brandsSupplier Portals
Contract manufacturers and material suppliers put documents straight into the record rather than emailing them to one person.
- Direct supplier input
QMS
Supplier screening, deviations, CAPA and document control once product risk is big enough to need evidence.
See it for cosmetics brandsTesting Management
Stability, compatibility and challenge tests tracked against the formulation they belong to, wherever they're run.
- Test protocol library
- Test scheduling
- Results management
CRM
Retailer and channel relationships held next to the product data they keep asking about.
See it for cosmetics brandsMRP / MES
Making and moving the product. Batch execution, planning, stock and the warehouse.
Demand Planning
Forecast from real sell-through so the stock-to-sales ratio stops being the number everyone argues about.
Add to your setupInventory Management
One view of stock, open orders and supplier POs.
Only if: You hold and move your own stock rather than leaving it with a 3PL or your manufacturer.
Add to your setupERP
The financial backbone, running on the same substance-aware records.
ERP
Ledger, payables, receivables and order management on substance-aware data.
Only if: You want finance running on the same product records as everything else.
See it for cosmetics brandsWhat we wouldn't sell you
- MES: You don't run the production floor. Your manufacturers do.
- Production Planning: Scheduling machines and labour isn't your operation.
- Warehouse Management: Bin-level warehouse control is rarely a brand problem.
Your setup
PLM + R&D Lab Software + Project Management + AI Agents + Testing Management + Supplier Portals
What it connects
Briefs, stage-gates, formulation work, trials, approvals and the launch date behind them.
How the workflow changes
Every launch runs to a template with owners and gates, and the technical work sits inside it. Slippage shows up as a date on a project, not as a surprise in a meeting.
Scope note
Don't lead with production, shop-floor execution or warehouse management.
Take this setup with you
Get your setup as a PDF.
The modules you've selected, what each one covers and how they connect, written up as a document you can share internally.
Worldover supports connected regulatory workflows, product documentation, approvals and the operational data behind them. It isn't a regulatory consultancy service.
Willow finds answers, prepares work and routes decisions using the live operating record. Material actions remain governed by permissions, approvals and audit history.
6 selected
See your setupWillow
The AI colleague insideyour cosmetics brand operation.
Because every workflow you pick above writes to one connected operating record, Willow can work from what's actually true today, not a copy of it.
Reads
Answers questions from your live formulas, documents, batches and customers.
Writes
Updates the record itself, drafting the formulation change or document and writing it back with its source and version.
Prepares
Drafts the document, the update or the reply so a person only has to check it.
Gets approved
Scoped permissions, human approval for anything material and a full audit trail of every action.
- 125+
- Enterprise customers across cosmetics, chemicals and supplements
- 4 to 7
- Point systems typically retired, most within 6 months of go-live
- 12 to 16 weeks
- To a live Phase 1, not a multi-year programme
- 1 record
- Per substance, everywhere it appears
UK beauty brand · global distribution
ICONIC London
We deployed PLM and Regulatory as the central platform for all product information, with Willow holding every ingredient beneath it. One source of truth for a global beauty brand.
Read ICONIC London's customer storyResearch
Compared with the alternatives
If you're still building a shortlist, these break the market down side by side.
- ShortlistBest software for cosmetics brands in 2026The shortlist for brands running NPD, suppliers and compliance together.Read it
- ShortlistBest regulatory compliance software for cosmetics in 2026PIF, CPSR, CPNP, SCPN and MoCRA coverage compared across the market.Read it
- ShortlistBest PLM software for beauty brands in 2026PLM options for beauty, and where each one stops short of regulation.Read it
- ComparisonWorldover vs Centric PLMProduct development depth against a fashion-led PLM.Read it
Book a 30-minute slot
Tell us where the friction sits today and we'll map the Worldover setup that removes it.
Common questions
What cosmetics brand teamsask us most.
The questions that come up in nearly every conversation
We don't manufacture. Is this still relevant?
Yes. The hard part for a brand isn't making the product, it's coordinating everyone who does. Worldover holds the product record, the supplier documents and the launch project, and your manufacturers put their documents straight into it through a portal.
Can it screen formulations against retailer standards, not just regulation?
Yes. Screening runs against market regulation and retailer lists such as Sephora Clean, Ulta, Credo and Amazon, plus any blacklist you maintain yourself.
What happens when a contract manufacturer changes the formula?
The change lands on the product record, and the compliance screen, the documentation and the packaging data are reassessed against it rather than staying on the old version.
Do we need to replace our finance system?
No. Most brands start with the product record and the launch work, then extend into stock and finance only if they hold their own inventory.
Cosmetics brands: the questions people search
- How should cosmetics brands choose PLM software?
- Look for a controlled product record that connects formula versions, packaging, supplier evidence, claims, approvals and launch milestones. Worldover connects PLM with R&D, project management and regulatory, so your brand team and contract manufacturers work from the same current information.
- Do cosmetics brands need manufacturing MRP software?
- Not necessarily. If manufacturing is outsourced, start with product control, development projects, supplier collaboration and compliance. Worldover lets you choose that scope without making factory planning the centre of your brand's setup.
- Can Worldover replace our product development spreadsheets?
- Yes, briefs, product records, project milestones, documents and approvals can move into connected workflows. Your team can see which supplier input or approval is holding up a launch without rebuilding the status from separate spreadsheets.
- What software do cosmetics brands need?
- Cosmetics brands need new product development and project tracking, a controlled formula and specification record shared with their contract manufacturers, claim substantiation, and regulatory notification management for each market they sell into. Because the making is outsourced, the brand's real asset is the product record, so the system of record matters more than the shop floor tooling.
- How do brands keep control of formulas made by a contract manufacturer?
- Control comes from versioning the formula and specification centrally and giving the manufacturer access to the current version, rather than emailing revisions. The test is whether you can say which formula version a given batch on shelf was made to, and what changed since the safety assessment was signed.
- What do you need to launch a cosmetic product in the UK and EU?
- You need a Responsible Person in each territory, a completed Product Information File including a signed CPSR, GMP evidence for the manufacturing site, substantiation for every claim on pack, and a notification via CPNP for the EU and SCPN for Great Britain before the product goes on sale.