One source of truth for a global beauty brand.

At ICONIC London's scale, product information is shared across regulatory, product development, operations and commercial. Each team owned part of the picture, and keeping documents valid and consistent across all of them was a constant task.

ICONIC London wanted one source of truth that every department could work in, not four versions of the same product spread across four systems.

ICONIC London deployed Worldover's PLM and Regulatory modules as the central platform for product information. PLM became the system of record for raw materials, formulations and finished products. Regulatory clears those formulations against the markets the brand ships into.

Willow, Worldover's chemical intelligence engine, runs beneath the modules, holding the representation of every ingredient and the rules that govern it across jurisdictions. Regulatory work runs on the same live data the development team operates in, so there is no second copy to reconcile.

ICONIC London's regulatory, product development and operational teams now work from one source of truth. The immediate result is the removal of the cross-team reconciliation work that fragmented tooling created, the same product is described the same way to every team.

The strategic result is the ability to manage a globally distributed colour cosmetics range with confidence that every team is reading from the same record, however quickly the range grows or the markets shift, with global formulation compliance and a single consolidated data set underpinning aligned communication and continuity planning.