Worldover, AI operating system for substance-based businesses

    Integration

    Shopify integration forcosmetics & chemicals brands.

    If Shopify is your D2C or B2B storefront today, Worldover slots behind it as the substance, formula, regulatory and manufacturing operating layer. Products, variants, inventory and orders sync bi-directionally at the object level, with batch and lot data attached, so customer service, ops and regulatory work off the same source of truth as the storefront.

    Last reviewed by the Worldover regulatory team.

    Quick answer

    The Worldover Shopify integration is a bi-directional connector built on the Shopify Admin API and webhooks. It syncs products, variants, inventory levels by location, orders, fulfilments, refunds and customer records. Worldover owns the substance master, formula, batch record, QC release and regulatory documentation; Shopify continues to own the storefront, checkout, payments and D2C customer experience. Typical outcomes: real inventory (down to batch and expiry) on the storefront, no CSV imports, no over-selling, batch and lot traceability from PDP through to fulfilment.

    • Bi-directional sync via Admin API and webhooks, batch-aware
    • Products, variants, inventory by location, orders, fulfilments, refunds
    • Real-time stock (including QC hold and expiry) on the storefront
    • Shopify Plus and standard Shopify supported, multi-store friendly
    • Metafields for INCI, allergens, PAO and regulatory copy per market
    • Deployed in 2 to 3 weeks alongside Phase 1

    Shopify integration · cosmetics and chemicals | Worldover

    Who this is for

    Built for: beauty and specialty chemicals brands running Shopify or Shopify Plus who need real stock, batch traceability, regulatory copy per market and a single view of an order across the storefront, warehouse and QC team.

    Not the right fit for: pure dropshipping stores with no owned inventory or manufacturing.

    Which objects sync, and which way

    • Products and variants: mastered in Worldover from the formula and SKU record, published to Shopify with metafields for INCI, allergens, PAO and per-market claim copy.
    • Inventory: live stock per location pushed to Shopify, with QC hold and expiry-aware availability so short-dated stock doesn't ship first.
    • Orders: created in Shopify, pulled into Worldover for allocation, batch pick and fulfilment.
    • Fulfilments and tracking: written back to Shopify with the batch and lot attached to the order.
    • Customers: synced both directions, with regulatory-relevant records (adverse events, complaints) attached in Worldover.

    Multi-store and multi-market

    Worldover supports multi-store Shopify setups (per market, per brand, or wholesale vs D2C) with per-store product publishing, per-market regulatory copy and per-store inventory pools. No duplicate product masters.

    Worldover for this

    See a live order flowing from Shopify into the batch record

    In 20 minutes a Worldover specialist will walk a live Shopify order into Worldover: allocated to a specific batch, picked, packed and fulfilled, with the CoA and safety information for that batch attached and shipped back to the customer's Shopify record. You leave knowing exactly what stays in Shopify, what moves to Worldover, and how batch traceability shows up in customer service.

    Book a Shopify connector demo

    Batch traceability into customer service

    Every order carries the batch and lot it shipped from. When a customer emails about a specific unit, the CS agent sees the batch, the CoA, the manufacturing date and any linked complaints, without leaving the Shopify order view.

    Meet Willow

    The AI connective tissue that flows through the entire operating system.

    Meet Willow
    250+
    Enterprise customers across cosmetics, chemicals and supplements
    4 to 7
    Point systems typically retired, most within 6 months of go-live
    3 months
    To a live Phase 1, not a multi-year programme
    1 record
    Per substance, everywhere it appears

    See Worldover on your operation.

    Thirty minutes with one of our experts. Give us a few details and book straight into the calendar.

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