Worldover, AI operating system for substance-based businesses

    Brands · Cosmetics

    Own the product record you're judged on.

    Get products to market on time, on cost and compliant, across every contract manufacturer you use.

    Request a demo See how it works

    Today

    The launch date is fixed. The formula came back from the CM changed, and nobody's told regulatory yet.

    Marketing, sales, procurement, NPD and regulatory all have to align, usually across more than one manufacturer, sometimes with the BOM split between suppliers. Tasks scatter, nobody owns the whole picture, and the launch date becomes a guess.

    With Worldover

    Worldover holds the brief, the full BOM across formulation, components and artwork, supplier documents, compliance screening and the launch plan on one product record.

    You can see whether the launch is still on, still compliant and still profitable, without a status call.

    The problem

    Why the work is slow today,and what's actually causing it.

    What the working day looks like now

    • 01Formulations sit in spreadsheets, whether they're made in-house or come back from the CM, with limited version control.
    • 02CM interactions live in email: sampling, comments and sign-offs in inboxes, so there's no visibility and no forecast.
    • 03INCI breakdowns, allergens, TDSs and CoAs arrive as supplier PDFs, and product and packaging data lives on shared drives.
    • 04Market screening is done by hand or bought from consultants, per market and per reformulation.
    • 05PIFs, CPSRs, claims substantiation and labels are compiled manually, with artwork approval cycles running on top.

    Why the current stack creates the problem

    • Legal responsibility for everything you launch sits with one team, often one person, while the data sits with everyone else.
    • A formula change can break compliance quietly, because screening happened at a point in time and the formula moved on.
    • PLM, regulatory and procurement tools don't integrate, so the same data gets re-keyed and the company moves slowly.
    • Commercial and product data never meet, so forecasts, launches and stock decisions run off separate exports.

    The cost of doing nothing

    Launches slip, consultants get paid again for the same screening, and you carry legal responsibility for a portfolio you can't see in one place.

    How Worldover changes the workflow

    • One product record carries the full BOM across formulation, components and artwork, however many manufacturers touch it.
    • Every formulation is screened against market regulation and retailer lists, including Sephora Clean, Ulta, Credo and Amazon, before a change ships.
    • AI agents chase, extract and file supplier documentation, so INCI breakdowns, allergens, TDSs and CoAs stop living in attachments.
    • Templated launch projects with stage-gates and approvals replace the chase across marketing, procurement, regulatory and three CMs.

    Build your setup

    These are the modules we typicallyoffer to cosmetics brands.

    Brands start with the product record and the work around it, because the hard part isn't making the product, it's coordinating everyone who does.

    2selected
    R&D and NPDRegulatoryQualityProcurementWarehouseCommercialITExecutive

    R&D / PLM

    The product and formulation foundation. Where most customers start, because everything else reads from it.

    PLMStart here

    One product record carrying the full BOM across formulation, packaging components and artwork, instead of a shared drive and several contract manufacturers' spreadsheets.

    • Products
    • Product specific workflows
    • Product table management
    See it for cosmetics brands

    Project ManagementStart here

    Templated launch projects with stage-gates and approvals, so NPD stops being a chase across marketing, procurement, regulatory and three CMs.

    • Project templates
    • Critical path and timelines
    • Project list view
    See it for cosmetics brands

    R&D Lab Software

    Screen every formulation against market regulation and retailer lists (Sephora Clean, Ulta, Credo, Amazon) before a change quietly breaks compliance.

    Add to your setup

    AI Agents

    Chase, extract and file supplier documentation automatically, so INCI breakdowns, allergens, TDSs and CoAs stop living in PDF attachments.

    Add to your setup

    Packaging Specification

    Component specifications, artwork versioning and approval, plus PPWR and EPR reporting against the packaging you actually ship.

    See it for cosmetics brands

    MRP / MES

    Making and moving the product. Batch execution, planning, stock and the warehouse.

    Demand Planning

    Forecast from real sell-through so the stock-to-sales ratio stops being the number everyone argues about.

    Add to your setup

    Inventory Management

    One view of stock, open orders and supplier POs.

    Only if: You hold and move your own stock rather than leaving it with a 3PL or your manufacturer.

    Add to your setup

    ERP

    The financial backbone, running on the same substance-aware records.

    ERP

    Ledger, payables, receivables and order management on substance-aware data.

    Only if: You want finance running on the same product records as everything else.

    See it for cosmetics brands

    What we wouldn't sell you

    • MES: You don't run the production floor. Your manufacturers do.
    • Production Planning: Scheduling machines and labour isn't your operation.
    • Warehouse Management: Bin-level warehouse control is rarely a brand problem.

    Your setup

    PLM + Project Management

    Add one more workflow to see how these three connect into a working system.

    Worldover's most useful combinations need at least three connected modules. Pick another card to reveal the workflow.

    Worldover supports connected regulatory workflows, product documentation, approvals and the operational data behind them. It isn't a regulatory consultancy service.

    Willow finds answers, prepares work and routes decisions using the live operating record. Material actions remain governed by permissions, approvals and audit history.

    2 selected

    See your setup

    Common questions

    What cosmetics brand teamsask us most.

    The questions that come up in nearly every conversation, answered plainly.

    We don't manufacture. Is this still relevant?

    Yes. The hard part for a brand isn't making the product, it's coordinating everyone who does. Worldover holds the product record, the supplier documents and the launch project, and your manufacturers put their documents straight into it through a portal.

    Can it screen formulations against retailer standards, not just regulation?

    Yes. Screening runs against market regulation and retailer lists such as Sephora Clean, Ulta, Credo and Amazon, plus any blacklist you maintain yourself.

    What happens when a contract manufacturer changes the formula?

    The change lands on the product record, and the compliance screen, the documentation and the packaging data are reassessed against it rather than staying on the old version.

    Do we need to replace our finance system?

    No. Most brands start with the product record and the launch work, then extend into stock and finance only if they hold their own inventory.

    The connected system

    When your systems work together,AI can finally be useful.

    Worldover is built as one operating system. The best version isn't a collection of modules; it's one record for every substance, product, batch and customer. Willow doesn't replace expert judgment. It removes the searching, re-keying and chasing that slow your teams down.

    See the AI operating system

    Go deeper

    Resources for cosmetics brand teams

    PIF guideCPSR certification UK

    Request a demo

    Tell us where the friction sits today and we'll map the Worldover setup that removes it.

    Request a demo

    Research

    Compared with the alternatives

    If you're still building a shortlist, these break the market down side by side.