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For your role
You didn't start a beauty brand to hire an ops team. But somewhere between the first launch and the tenth market, the spreadsheets stopped working. Formulas live in the chemist's inbox. Regulatory sits with a consultant. Your CMO has your data in their system, not yours. Retailers ask for compliance evidence you can't pull in an afternoon. Worldover gives a founder-led brand one operating system: launches, formulas, regulatory across markets, CMO relationships and margin, on one platform, without hiring the ops team you don't want to hire.
Quick answer
A beauty brand CEO needs one system that carries product launches, formula ownership, regulatory across markets (EU, UK, US MoCRA, others), CMO and packaging supplier relationships, retailer compliance packs and true margin per SKU. Worldover consolidates all of it with delegated CMO access and Willow drafting the regulatory paperwork. Typical outcomes for founder-led brands: launch cadence up 2 to 3x on the same team, retailer audits answered in hours instead of days, avoid two to three ops/regulatory hires over the next 18 months, and true SKU-level margin visibility from day one.
Built for: founder-CEOs and commercial CEOs at beauty brands with 10+ SKUs, two or more markets, at least one CMO relationship, and real retailer or distributor exposure. Typically £2m to £50m revenue.
Not the right fit for: pre-launch brands with one product and one market, or portfolio brands inside a larger group where ops is already centralised.
In Worldover, your formulas, regulatory records, batch history and CoAs live in your account. You delegate scoped access to your CMO, so they submit manufacturing data into your system, not the other way around. If you switch CMO, your regulatory history moves with you.
Worldover for this
Pick two or three of your hero SKUs and the markets you sell in. A Worldover specialist will rebuild them as a live Worldover setup: PIF and CPSR drafted, CPNP/SCPN/MoCRA notifications visible, CMO batch data flowing in, retailer compliance pack ready to export, margin per SKU calculated. You leave seeing the ops team you don't have to hire.
Book a founder walkthroughNew product moves from brief to launch in one flow: formulation, safety assessment, PIF and CPSR, CPNP and SCPN and MoCRA where relevant, packaging artwork check, retailer compliance pack, first production batch, first shipment. Every step is visible and every stakeholder (internal, CMO, safety assessor, retailer) sees only what they should.
Willow drafts the PIF, CPSR, CPNP notification, SCPN, MoCRA facility and product listing, and poison centre notification. A safety assessor (yours or an external one with delegated access) signs in-system. You can keep your regulatory consultant for judgement calls, and stop paying them to type.
Sephora, Boots, Ulta, Space NK and department-store audits typically ask for the same evidence: PIF completeness, safety assessor sign-off, allergen and INCI accuracy, animal testing statement, sustainability data. Worldover generates the standard packs on demand from live records.
Worldover carries the full landed cost per SKU (formula cost, packaging, freight, tariffs, rework), so gross margin per SKU per market is live. You see which hero SKU is actually your best-margin product and which "best-seller" is quietly loss-making.
FAQs
Related
A 20-minute working session. Your SKUs, your customers, your documentation. No slide deck.
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Worldover is one system that replaces your ERP, PLM, QMS, LIMS, regulatory tools and more – and uses AI to orchestrate every workflow, at enterprise level. Designed for chemical, cosmetic and substance-based businesses.
Used by industry leaders
Worldover OSUSED BY 250+ INDUSTRY LEADERS
The backstory
Worldover began life as a PLM, formulation and compliance tool, focused on giving the chemical and cosmetics industries the enterprise software they always needed.
Success here led us to a bigger realisation. Yes, substance-based businesses needed better software, like Worldover. But they also needed less software. They wanted one system: a true operational nucleus. A system of record with a foundational data layer designed for substances – one that understands formulations, regulations, raw materials and ingredients. A central hub that replaces the patchwork of point tools holding teams back in regulated industries, whilst threading powerful, contextual AI throughout.
That’s what Worldover is today.
How Worldover started life…
Then Willow, our AI layer, tells you exactly what to do with it. One platform replaces the patchwork of tools keeping chemicals and cosmetics businesses in the past. Worldover becomes the central hub for your entire operation.
Finance, procurement, inventory and operations in one data model.
Formulation, specs, versioning and change control from concept to shelf.
CAPA, deviations, audits and supplier quality without disconnected modules.
Customer relationships, orders and commercial data tied to the product record.
Testing, specifications, batch release and COA management in the same workflow.
Ingredient restrictions, registrations, notifications and global filing status in one view.
REACH, GHS, CLP and other substance rules checked against your live product data.
SDS, PIF, dossiers, CoA and labels generated from the same source of truth.
Implementation
Weeks 1 to 4
Map your systems and configure the foundational data model.
Weeks 5 to 8
Build modules, migrate master data and run parallel testing.
Weeks 9 to 12
Train your team, run final QA and go live with support coverage.
Substance-based businesses (cosmetics, chemicals, food, pharma and supplements) live or die by their formulations, their regulatory dossiers and their batch records. We understand the ontology of your business, so we can build a platform that fits exactly how it runs.
Whether you're a global house or an independent brand, Worldover is the base for your entire operation, across all software needs.
The only software needed for chemicals. REACH, CLP and SDS authoring built in, from raw material to finished blend.
Worldover handles your software needs across the business. HACCP, allergens and health claims handled, from formulation to label.
Consolidate your tech stack into one system. GMP, batch traceability and global submissions in one regulated environment.
Backed by the world's best investors
Enterprise-grade security
SOC 2 certified
Independently audited controls for security, availability and confidentiality.
Book a demo
Give us 30 minutes. We'll show you exactly how Worldover would deploy in your business, with your processes, your data and your guardrails.