We use cookies to understand site performance and improve follow-up from our team.
For your role
You didn't start a beauty brand to hire an ops team. But somewhere between the first launch and the tenth market, the spreadsheets stopped working. Formulas live in the chemist's inbox. Regulatory sits with a consultant. Your CMO has your data in their system, not yours. Retailers ask for compliance evidence you can't pull in an afternoon. Worldover gives a founder-led brand one operating system: launches, formulas, regulatory across markets, CMO relationships and margin, on one platform, without hiring the ops team you don't want to hire.
Quick answer
A beauty brand CEO needs one system that carries product launches, formula ownership, regulatory across markets (EU, UK, US MoCRA, others), CMO and packaging supplier relationships, retailer compliance packs and true margin per SKU. Worldover consolidates all of it with delegated CMO access and Willow drafting the regulatory paperwork. Typical outcomes for founder-led brands: launch cadence up 2 to 3x on the same team, retailer audits answered in hours instead of days, avoid two to three ops/regulatory hires over the next 18 months, and true SKU-level margin visibility from day one.
How this connects to Worldover
Managing INCI, PIF, CPSR and CPNP across a growing product range?
Worldover holds INCI, formulation, PIF, CPSR, CPNP, SCPN and MoCRA on one substance-first record, with Willow AI drafting and filing on your live data.
See AI ERP for cosmeticsBuilt for: founder-CEOs and commercial CEOs at beauty brands with 10+ SKUs, two or more markets, at least one CMO relationship, and real retailer or distributor exposure. Typically £2m to £50m revenue.
Not the right fit for: pre-launch brands with one product and one market, or portfolio brands inside a larger group where ops is already centralised.
In Worldover, your formulas, regulatory records, batch history and CoAs live in your account. You delegate scoped access to your CMO, so they submit manufacturing data into your system, not the other way around. If you switch CMO, your regulatory history moves with you.
Worldover for this
Pick two or three of your hero SKUs and the markets you sell in. A Worldover specialist will rebuild them as a live Worldover setup: PIF and CPSR drafted, CPNP/SCPN/MoCRA notifications visible, CMO batch data flowing in, retailer compliance pack ready to export, margin per SKU calculated. You leave seeing the ops team you don't have to hire.
Book a founder walkthroughNew product moves from brief to launch in one flow: formulation, safety assessment, PIF and CPSR, CPNP and SCPN and MoCRA where relevant, packaging artwork check, retailer compliance pack, first production batch, first shipment. Every step is visible and every stakeholder (internal, CMO, safety assessor, retailer) sees only what they should.
Willow drafts the PIF, CPSR, CPNP notification, SCPN, MoCRA facility and product listing, and poison centre notification. A safety assessor (yours or an external one with delegated access) signs in-system. You can keep your regulatory consultant for judgement calls, and stop paying them to type.
Sephora, Boots, Ulta, Space NK and department-store audits typically ask for the same evidence: PIF completeness, safety assessor sign-off, allergen and INCI accuracy, animal testing statement, sustainability data. Worldover generates the standard packs on demand from live records.
Worldover carries the full landed cost per SKU (formula cost, packaging, freight, tariffs, rework), so gross margin per SKU per market is live. You see which hero SKU is actually your best-margin product and which "best-seller" is quietly loss-making.
FAQs
Related
A 20-minute working session. Your SKUs, your customers, your documentation. No slide deck.