Worldover, AI operating system for substance-based businesses

    The product, clearly explained

    What is Worldover?

    Worldover is the AI operating system for chemicals and cosmetics companies. It brings product, formulation, regulatory, quality, commercial and operational work onto one connected operating record, with an AI colleague called Willow working inside it.

    Point systems typically retired, most within 6 months of go-live
    4 to 7
    To a live Phase 1, not a multi-year programme
    3 months
    Enterprise customers across cosmetics, chemicals and supplements
    250+
    Per substance, everywhere it appears
    1 record

    One change, every consequence

    A material changes. The whole business needs to know.

    In a fragmented stack, each team searches its own system and reconciles the answer by hand. Worldover follows the change through one connected operating record.

    1. 01

      A supplier specification changes

      A material classification, composition or specification is updated.

    2. 02

      Every consequence is traced

      Affected formulas, products, batches, markets, documents and customers are identified.

    3. 03

      The work is prepared

      Willow drafts the document updates, checks and actions each team needs.

    4. 04

      People approve the outcome

      Material changes follow permissions and approval rules, with the full history recorded.

    Why generic systems fail

    Generic software sees an item. Worldover sees the substance.

    Chemicals and cosmetics depend on the relationships between materials, formulas, specifications, regulations, lots, batches, markets and customers. Those relationships are the model, not custom fields added afterwards.

    Generic systems
    Worldover
    What the system understands
    SKUs and documents stored as separate items.
    Substances, formulas, products, lots and batches, with their relationships intact.
    How rules are handled
    Regulations interpreted in spreadsheets and inboxes.
    Structured requirements applied to the products and markets they affect.
    How work moves
    Teams reconcile exports, emails and different versions of the truth.
    Every team works from the same current context and governed workflow.
    What AI can do
    Summarise isolated files, without knowing what changed elsewhere.
    Find answers, prepare work and route actions from the live record.

    The architecture

    Four layers, one record.

    The layers aren't four separate products. They work together on the same connected operating record, so a change made once is understood everywhere it matters.

    1. Layer01

      Data layer: the substance record

      Every ingredient, formulation, batch, test and document on one record, with CAS, INCI and hazard data as real fields.

    2. Layer02

      Regulatory layer: the rules on top

      MoCRA, REACH, CLP, CPNP, PPWR and TSCA applied to that record, so restrictions surface against your actual products.

    3. Layer03

      Operations layer: the daily work

      R&D / NPD, formulation, production, quality, testing and commercial work all running on the same data.

    4. Layer04

      AI layer: Willow

      Reads the live record, drafts documents and takes routine actions under human approval.

    What changes

    One context. Five teams that finally agree.

    Each team keeps the depth it needs without building its own version of the product, material or decision.

    R&D and NPD

    Formulas, costs, briefs, trials and approvals stay connected from concept to release.

    Regulatory

    Restrictions, markets, claims and documents resolve against the current product record.

    Quality

    Tests, deviations, CAPAs and specifications remain attached to the right lot and batch.

    Production

    Approved formulas, material availability, instructions and release status stay in step.

    Commercial

    Customer requests, samples, documents and commitments use current technical data.

    Willow inside the system

    AI that understands the work before it acts.

    Willow works from the same current context as your team. It doesn't guess across disconnected files, and it doesn't make material decisions on its own.

    Explore Willow
    1. 01

      Reads the record

      Finds the relevant formulas, substances, batches, documents, markets and approvals.

    2. 02

      Traces the consequences

      Works out what changed, what it affects and which teams need to respond.

    3. 03

      Prepares the work

      Drafts updates, checks records and creates the actions required to move forward.

    4. 04

      Requests approval

      Routes material decisions to the right person rather than acting autonomously.

    5. 05

      Records what happened

      Keeps the sources, decision and resulting action in the audit history.

    What changes, what stays

    Replace the fragmented work. Keep what still earns its place.

    Worldover can replace the operational tools at the heart of the problem while integrating with finance, e-commerce, logistics and specialist systems that should remain.

    System areaWhat can move to WorldoverWhat can remain
    ERP or MRPPlanning, production and stock can move onto the connected operating record.Finance can remain in place and exchange master and transaction data.
    PLM and formulation toolsFormulas, versions, specifications, costs and approvals can move onto Worldover.Specialist tools can remain where they still serve a defined need.
    QMS and LIMSQuality events, testing, release and audit history can share the product and batch context.Laboratory instruments and specialist systems can feed results into Worldover.
    Regulatory spreadsheets and drivesRequirements, dossiers, SDS, labels and market status can run from structured records.External portals remain connected where a regulator or partner requires them.

    The right boundary depends on your operation, current systems and first outcome.

    A live Phase 1 in three months

    A practical route to live work.

    1. 01

      Weeks 1 to 4

      Scope and configure

      Map the current operation, agree the first outcome and configure the foundational record.

    2. 02

      Weeks 5 to 8

      Migrate and test

      Bring over the relevant master data and run the configured workflows against real work.

    3. 03

      Weeks 9 to 12

      Train and go live

      Train teams in their live environment, complete final checks and launch Phase 1.

    Control and confidence

    Your data, your approvals, your history.

    Security

    SSO, role-based permissions, encrypted data and SOC 2 controls.

    Human approval

    Material changes follow the approval rules you define.

    Integration

    REST, GraphQL, EDI, SFTP and file-based connections where needed.

    Ownership

    Your records, documents and audit history remain yours and exportable.

    Backed by the world's best investors

    Chalfen Ventures, Worldover investor
    Index Ventures, Worldover investor
    Entrepreneur First, Worldover investor

    Enterprise-grade security

    SOC 2 certified

    SOC 2 certified

    Independently audited controls for security, availability and confidentiality.

    Book a 30-minute slot

    See Worldover against your own operation.

    Choose a 30-minute slot straight after the form. We'll show you exactly how Worldover would deploy in your business, with your processes, your data and your guardrails.

    • A live tour shaped around the work you bring
    • Your products, processes and constraints, not a canned demo
    • A straight answer on where Worldover fits
    1. Step 1Your details
    2. Step 2Choose a time
    3. Step 3Meeting booked

    Book 30 minutes with our team.

    Start with your work email, add a few details, then choose a time directly in the calendar.

    By continuing you agree to be contacted by Worldover. We'll never share your details.

    Questions, answered.

    Book a 30-minute slot