The product, clearly explained
What is Worldover?
Worldover is the AI operating system for chemicals and cosmetics companies. It brings product, formulation, regulatory, quality, commercial and operational work onto one connected operating record, with an AI colleague called Willow working inside it.
- Point systems typically retired, most within 6 months of go-live
- 4 to 7
- To a live Phase 1, not a multi-year programme
- 3 months
- Enterprise customers across cosmetics, chemicals and supplements
- 250+
- Per substance, everywhere it appears
- 1 record
One change, every consequence
A material changes. The whole business needs to know.
In a fragmented stack, each team searches its own system and reconciles the answer by hand. Worldover follows the change through one connected operating record.
- 01
A supplier specification changes
A material classification, composition or specification is updated.
- 02
Every consequence is traced
Affected formulas, products, batches, markets, documents and customers are identified.
- 03
The work is prepared
Willow drafts the document updates, checks and actions each team needs.
- 04
People approve the outcome
Material changes follow permissions and approval rules, with the full history recorded.
Why generic systems fail
Generic software sees an item. Worldover sees the substance.
Chemicals and cosmetics depend on the relationships between materials, formulas, specifications, regulations, lots, batches, markets and customers. Those relationships are the model, not custom fields added afterwards.
The architecture
Four layers, one record.
The layers aren't four separate products. They work together on the same connected operating record, so a change made once is understood everywhere it matters.
- Layer01
Data layer: the substance record
Every ingredient, formulation, batch, test and document on one record, with CAS, INCI and hazard data as real fields.
- Layer02
Regulatory layer: the rules on top
MoCRA, REACH, CLP, CPNP, PPWR and TSCA applied to that record, so restrictions surface against your actual products.
- Layer03
Operations layer: the daily work
R&D / NPD, formulation, production, quality, testing and commercial work all running on the same data.
- Layer04
AI layer: Willow
Reads the live record, drafts documents and takes routine actions under human approval.
What changes
One context. Five teams that finally agree.
Each team keeps the depth it needs without building its own version of the product, material or decision.
R&D and NPD
Formulas, costs, briefs, trials and approvals stay connected from concept to release.
Regulatory
Restrictions, markets, claims and documents resolve against the current product record.
Quality
Tests, deviations, CAPAs and specifications remain attached to the right lot and batch.
Production
Approved formulas, material availability, instructions and release status stay in step.
Commercial
Customer requests, samples, documents and commitments use current technical data.
Willow inside the system
AI that understands the work before it acts.
Willow works from the same current context as your team. It doesn't guess across disconnected files, and it doesn't make material decisions on its own.
Explore Willow- 01
Reads the record
Finds the relevant formulas, substances, batches, documents, markets and approvals.
- 02
Traces the consequences
Works out what changed, what it affects and which teams need to respond.
- 03
Prepares the work
Drafts updates, checks records and creates the actions required to move forward.
- 04
Requests approval
Routes material decisions to the right person rather than acting autonomously.
- 05
Records what happened
Keeps the sources, decision and resulting action in the audit history.
Who it's for
Built around where you sit in the supply chain.
Manufacturers
Turn briefs, materials and formulas into compliant, released products.
ExploreBrands
Control launches, suppliers, claims and compliance across outsourced operations.
ExploreIngredient providers
Answer technical requests and move samples, documents and opportunities faster.
ExploreDistributors
Keep products, documents, customer requirements and commitments connected.
ExploreWhat changes, what stays
Replace the fragmented work. Keep what still earns its place.
Worldover can replace the operational tools at the heart of the problem while integrating with finance, e-commerce, logistics and specialist systems that should remain.
| System area | What can move to Worldover | What can remain |
|---|---|---|
| ERP or MRP | Planning, production and stock can move onto the connected operating record. | Finance can remain in place and exchange master and transaction data. |
| PLM and formulation tools | Formulas, versions, specifications, costs and approvals can move onto Worldover. | Specialist tools can remain where they still serve a defined need. |
| QMS and LIMS | Quality events, testing, release and audit history can share the product and batch context. | Laboratory instruments and specialist systems can feed results into Worldover. |
| Regulatory spreadsheets and drives | Requirements, dossiers, SDS, labels and market status can run from structured records. | External portals remain connected where a regulator or partner requires them. |
The right boundary depends on your operation, current systems and first outcome.
A live Phase 1 in three months
A practical route to live work.
- 01
Weeks 1 to 4
Scope and configure
Map the current operation, agree the first outcome and configure the foundational record.
- 02
Weeks 5 to 8
Migrate and test
Bring over the relevant master data and run the configured workflows against real work.
- 03
Weeks 9 to 12
Train and go live
Train teams in their live environment, complete final checks and launch Phase 1.
Control and confidence
Your data, your approvals, your history.
Security
SSO, role-based permissions, encrypted data and SOC 2 controls.
Human approval
Material changes follow the approval rules you define.
Integration
REST, GraphQL, EDI, SFTP and file-based connections where needed.
Ownership
Your records, documents and audit history remain yours and exportable.
Backed by the world's best investors

Enterprise-grade security

SOC 2 certified
Independently audited controls for security, availability and confidentiality.
Do something useful with it
Choose the next step that fits.
Work out what you need, design the system or quantify the value before talking to us.
Find your setup
Don't know which tools you need? Answer a few questions and get a recommendation.
Find your setup 02Build your workflow
Know roughly what needs to connect? Assemble the Worldover system you'd run.
Build your workflow 03Calculate your ROI
Ready to quantify the case? Estimate the annual value Worldover could create.
Calculate your ROIBook a 30-minute slot
See Worldover against your own operation.
Choose a 30-minute slot straight after the form. We'll show you exactly how Worldover would deploy in your business, with your processes, your data and your guardrails.
- A live tour shaped around the work you bring
- Your products, processes and constraints, not a canned demo
- A straight answer on where Worldover fits
Questions, answered.
One connected operating record for chemicals and cosmetics companies.
Book a 30-minute slot