Does Triman apply to B2B products? No. The duty covers products and packaging placed on the French market for households. Purely professional packaging is outside it, but a product sold through both channels in the same pack needs the marking, and mixed-channel distribution is the usual reason a supposedly exempt SKU turns out not to be.
What about imported goods and online sales? The obligation attaches to whoever places the product on the French market, which includes importers and distance sellers shipping directly to French consumers. Marketplaces selling into France are explicitly in scope, so a brand with no French entity still carries the duty.
What are the penalties in practice? The formal exposure is an administrative fine of up to €3,000 for a natural person and €15,000 for a company, applicable per infringement. Enforcement by the DGCCRF has in practice been a warning and a corrective deadline for first offences. The real cost is commercial: French retailers audit pack compliance before listing, and non-compliant artwork gets delisted or held at the distribution centre, which is materially more expensive than the fine.