Standard distribution ERPs model a product as a code with a price and a quantity. That works until the product is a substance. Then the code carries hazard classification, a supplier SDS that expires, exposure scenarios, a REACH role that changes depending on whether you repack, and customer declarations that must be answered within days.

The usual result is a competent ERP surrounded by a compliance function operating entirely in documents, with a shared mailbox as the integration layer.

• Documentation labour. Skilled staff re-typing supplier data into SDSs, TDSs and customer questionnaires.
• Response lag. Deals lost because a customer's regulatory pack took nine days and a competitor's took one.
• Repack costing. True cost per repacked lot rarely modelled, so small-volume lines quietly lose money.
• Obsolete stock. Substances restricted or reclassified after purchase, discovered at sale rather than at listing.
• Freight and hazard surcharges absorbed rather than recovered because they are not attached to the line.

Willow reads inbound supplier SDSs and specifications, extracts the classification and composition data, and flags where a supplier revision changes your own document set. It drafts the customer questionnaire response from live data, and answers commercial questions such as which customers bought a substance now facing restriction, and what that exposure is worth.

Chemical distributors, ingredient and raw material distributors, cosmetic and personal care ingredient houses, and specialty traders who repack or blend. Adjacent modules: SDS authoring, chemical inventory software and AI software for ingredients.