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    Solution · Food

    Food traceability software built on the substance, not the pallet.

    Most traceability tools trace boxes. Regulators, retailers and recalls care about what is inside the box. Worldover holds ingredients, lots, formulas and shipments as live objects, so a Critical Tracking Event is recorded once and the Key Data Elements regenerate wherever they are demanded: an FDA request, a retailer audit, a recall at 9pm on a Friday.

    Quick answer

    Food traceability software records the movement and transformation of food and food ingredients at lot level, so that any product can be traced one step back and one step forward. Under FSMA 204 in the US, firms handling Food Traceability List items must capture Key Data Elements (KDEs) at defined Critical Tracking Events (CTEs) and produce a sortable electronic record within 24 hours of an FDA request. Worldover captures those events inside normal operations, holds them against the live lot record, and generates the sortable spreadsheet on demand rather than assembling it under pressure.

    • FSMA 204 Key Data Elements captured at every Critical Tracking Event
    • Lot-level genealogy from raw material to shipped case
    • Sortable electronic record produced within 24 hours
    • One step back, one step forward in a single query
    • Recall simulation before you need the real one
    • Shared substance master with supplements, cosmetics and chemicals

    How this connects to Worldover

    Replacing five subscriptions with one system you actually run the business on?

    Worldover is the AI operating system for chemicals, cosmetics and supplement businesses. One platform, one data model, custom-built around each team.

    See how Worldover works

    Why traceability projects usually fail

    Traceability is rarely a data-capture problem. Most manufacturers already record lot numbers somewhere. The failure is that the records live in different systems that never agreed on what a lot is: goods-in records a supplier lot, production records a batch, the WMS records a pallet, and the customer service inbox records a complaint against a case code. Linking them is a manual reconstruction exercise, done once a year for the mock recall and then forgotten.

    That reconstruction is what breaks the 24-hour clock. When the FDA asks for a sortable record, you are not being asked to find the data, you are being asked to have already joined it.

    Critical Tracking Events, and what Worldover captures at each

    Critical Tracking EventKey Data Elements held
    Harvesting / first receivingTraceability lot code, location description, commodity, variety, quantity, date, reference document.
    ReceivingLot code, immediate previous source, receipt date and location, quantity, reference document.
    TransformationInput lot codes and quantities, new lot code assigned, output quantity, date, location. This is the step generic WMS tools cannot do.
    CreatingNew traceability lot code, product description, quantity, date, creating location.
    ShippingLot code, immediate subsequent recipient, ship date and location, quantity, reference document.

    The transformation problem

    Transformation is where most traceability stacks quietly break. A blend of nine input lots produces one output lot, and the link between them either exists as a formula-level genealogy record or it does not exist at all. Worldover builds that link automatically because the formula, the batch and the inventory movement are the same object. Ask which finished lots contain supplier lot 4417 and the answer is a query, not an investigation.

    Worldover for this

    Traceability that is a by-product of operations

    Stop running a separate traceability project. Capture the events where the work happens and generate the record when someone asks.

    See how Worldover works

    Recall response, simulated before it matters

    • Trace back from a finished lot to every input lot and supplier, in one step.
    • Trace forward from a suspect supplier lot to every finished lot, customer and shipment it reached.
    • Scope the exposure in units, value and customers before you decide what to withdraw.
    • Generate the sortable record in the format the FDA asks for, with the audit trail of who produced it.
    • Run it as a drill on any lot, any time, without pulling the team off production.

    Willow AI in the workflow

    Willow answers traceability questions in plain language: which customers received product containing this supplier lot, which lots are still in stock, what the total exposure is. It drafts the customer notification and the internal timeline from the live records, and flags gaps in KDE capture before an auditor finds them.

    Who this fits

    Specialty food and ingredient manufacturers, flavour and fragrance houses, nutraceutical and functional food producers, and contract manufacturers running mixed food and non-food portfolios. If you already run cosmetics or chemicals lines, the same substance master covers all of them. See nutraceutical ERP and HACCP software.

    FAQs

    Common questions.

    See Worldover on your operation.

    A 20-minute working session. Your SKUs, your customers, your documentation. No slide deck.

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    Worldover, AI operating system for chemicals and cosmetics companies

    The AI operating system for substances.

    Worldover is one system that replaces your ERP, PLM, QMS, LIMS, regulatory tools and more – and uses AI to orchestrate every workflow, at enterprise level. Designed for chemical, cosmetic and substance-based businesses.

    • 100% deployment success rate
    • Live in 3 months
    • 16 native modules, one data model

    Used by industry leaders

    HUDA Beauty, Worldover customerICONIC London, Worldover customerThe White Company, Worldover customer
    WorldoverWorldover OS
    Portfolio · 4 sites · 24 markets
    + 1,186 more ingredients
    Substance record

    Citral

    CAS5392-40-5INCICitralEC226-394-6
    GHS07GHS09
    Stock on hand
    840 kg
    Reorder point
    200 kg
    Next batch
    RUN-4821 · 14 Aug
    • F-2214Rose Attar EDP45 kg18 Aug
    • F-2287Velvet Body Lotion22 kg22 Aug
    • F-2301Signature Shower Gel38 kg29 Aug
    Willow · your AI operator
    How's supply looking on Citral?
    Ask Willow across 1,190 ingredients...

    Why Worldover

    A version of this is playing out 
    in your business , right now.

    These aren't edge cases. They're the normal operating conditions for brands, contract manufacturers, ingredient suppliers and distributors across cosmetics, specialty chemicals, food and nutraceuticals.

    Cosmetics · regulatory change

    The preservative just changed concentration in three EU markets.

    A regulatory update changes the permitted concentration of a preservative in three EU markets, effective in eleven weeks. Your quality lead searches the ERP for every affected SKU, finds seventeen, but cannot be certain the list is complete because the ingredient sits under two different INCI names across formulation records. The reformulation log lives in a spreadsheet. The brief is in a shared drive. The batch record is in a different system. By Friday evening there is a draft impact assessment. Nobody has touched the actual compliance documentation.

    Specialty chemicals · SVHC query

    The customer wants an SVHC answer by tomorrow.

    A specialty chemical distributor has just received a customer query about a substance on the SVHC candidate list. Their response depends on knowing which of their current product lines contains that substance, at what concentrations, in which formulations sold to which customers, in which markets. That data exists in four separate places: an ERP, a product database, a SharePoint folder, and a sales CRM that nobody has fully updated since the last rep left. The distributor is not short of systems. It is short of one system the business actually runs on.

    Food · FSMA 204 audit

    The traceability audit is six weeks out.

    A food contract manufacturer has a FSMA 204 traceability audit in six weeks. The regulation requires Critical Tracking Events to be logged at every point in the supply chain from grower to processor. Their current system tracks finished goods by lot. It does not log the upstream ingredient journey at the level of granularity the regulation now demands. The gap is not a data problem. It is an architecture problem. The truth the business depends on is split across too many places to be trusted.

    Nutraceuticals · NSF certification

    The reformulation needs a documentation pack, now.

    A nutraceutical brand is reformulating a product to meet NSF certification requirements for a new retail partner. The process requires identity testing documentation for every raw material, a certificate of analysis for each lot, a stability protocol, and a revised label claim review. All of that information exists. None of it is in the same system. The product manager is spending three days assembling a documentation pack that a properly designed backbone would have produced in minutes.

    The real problem isn't regulation. It's that the work is spread across too many systems – without one shared operational backbone.

    The full essay walks through why substance-based businesses are uniquely hard to run, why existing software has failed to solve it, and what an AI operating system actually means for this industry.

    Read the full essay

    Worldover connects your product, customer and regulatory data into one system.

    Then Willow, our AI layer, tells you exactly what to do with it. One platform replaces the patchwork of tools keeping chemicals and cosmetics businesses in the past. Worldover becomes the central hub for your entire operation.

    ERP

    Finance, procurement, inventory and operations in one data model.

    PLM

    Formulation, specs, versioning and change control from concept to shelf.

    QMS

    CAPA, deviations, audits and supplier quality without disconnected modules.

    CRM

    Customer relationships, orders and commercial data tied to the product record.

    LIMS

    Testing, specifications, batch release and COA management in the same workflow.

    Regulatory tools

    Ingredient restrictions, registrations, notifications and global filing status in one view.

    Compliance tools

    REACH, GHS, CLP and other substance rules checked against your live product data.

    Document authors

    SDS, PIF, dossiers, CoA and labels generated from the same source of truth.

    Implementation

    Live in 3 months.

    1. 01

      Weeks 1 to 4

      Scoping and data model

      Map your systems and configure the foundational data model.

    2. 02

      Weeks 5 to 8

      Configuration and migration

      Build modules, migrate master data and run parallel testing.

    3. 03

      Weeks 9 to 12

      Training, testing, go-live

      Train your team, run final QA and go live with support coverage.

    Backed by the world's best investors

    Chalfen Ventures, Worldover investor
    Index Ventures, Worldover investor
    Entrepreneur First, Worldover investor

    Enterprise-grade security

    SOC 2 certified

    SOC 2 certified

    Independently audited controls for security, availability and confidentiality.

    Book a demo

    See Worldover in action today.

    Give us 30 minutes. We'll show you exactly how Worldover would deploy in your business, with your processes, your data and your guardrails.

    • A live tour of the platform and Willow
    • Custom modules mapped to your workflow
    • Typically replaces 4–7 point solutions

    We'll send a calendar link within one business day.

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